alone.ĥ Best Things About Jay & Bey’s On the Run Tour Stop in New Jerseyīut it’s worth noting that many of those tickets were sold after the tour - and the media onslaught - kicked off. He openly takes credit for planting those false Jay Z/Rihanna romance rumors back in 2005 to promote her debut single “Pon de Replay.” Obviously, that stunt worked a little.īut doesn’t a co-headlining tour of the Carter Dynasty create enough demand on musical merits alone? Why would they need a scandal? After all, the On the Run tour has netted $100 million in revenue in the U.S. Hay, incidentally, knows a thing or two about creating a compelling spectacle. They’re also going to bring up the On The Run tour and ask questions like, ‘Will their be drama on the road?’ and, ‘Is this going to be the final performances of Jay Z and Beyonce?’ They created a compelling spectacle, which ultimately creates a demand.” The fight gives regular news stations - beyond just entertainment news - a headline, which broadens their audience. “That staged elevator fight hit the news immediately before the release of their On The Run tour trailer video. “Always consider the timing in these situations,” Hay says. Celebrity publicist Jonathan Hay - who’s worked with clients from Sony to Wiz Khalifa and provides PR crisis management - spoke to Billboard in a separate interview and speculated this entire affair is just carefully orchestrated tour promotion. ![]() Then again, perhaps that’s exactly what he planned - at least, if you have a conspiracy theory-oriented mind. I don’t think that’s exactly what he had planned.” “Jay is - from what I can tell - now seen by many as the no-good cheater breaking up America’s own royal couple who, on top of it all, is being dragged around the country by his wife so that she can call him out in front of 50,000 people every night. In Sargent’s eyes, Jay’s taken the brunt of the public pummeling. It was really the first time they experienced a real tabloid controversy that was totally out of their control,” Sargent tells Billboard. “The elevator fight was definitely an unplanned crack in the veneer. So what changed? In the mind of Gawker/Defamer staff writer Jordan Sargent, the elevator scuffle with Beyonce’s sister Solange on May 5 after the Met Costume Institute Gala was a significant curveball in their happy-couple narrative. ![]() Jay Z and Beyonce’s On the Run Tour Tops $100 Million
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